IPL founder Lalit Modi ne un logon ko jawab diya hai jo television ratings mein girti hui numbers ko le kar baat kar rahe hain. Unka kehna hai ki yeh discussion galat hai — IPL ne apne darshakon ko nahi khoya, balki darshakon ne apna screen badal liya hai.
Lalit Modi ne IANS ko diye ek exclusive interview mein kaha, "The mistake many analysts make is treating IPL like it's still a pure television property. It is not. The IPL has turned into a multi-screen, multi-platform entertainment ecosystem."
IPL Ratings Drop Par Lalit Modi Ka Kya Kehna Hai
Modi ne TV ratings ko hi IPL ki success ka paimana banana galat bataya. Unhone ek example diya — "Measuring a digital-first global sports property only through television ratings is like measuring the internet through newspaper circulation."
Unka point clear hai — aaj ke time mein log TV nahi, balki phone, laptop, tablet aur doosre digital platforms par IPL dekh rahe hain. Sirf TV ratings dekh kar yeh kehna ki IPL ka audience kam ho gaya, bilkul galat hai.
IPL Ab Sirf TV Property Nahi Hai
Modi ne argue kiya ki jo log sirf traditional television viewership par focus kar rahe hain, woh pichhe reh gaye hain. IPL ab ek digital-first global sports property ban chuka hai. Unke mutabiq, "The IPL did not lose its audience. The audience simply changed screens."
Yeh statement aise time mein aaya hai jab kuch reports mein IPL ke TV ratings mein kami dikhayi gayi thi. Lekin Modi ka kehna hai ki yeh numbers incomplete hain kyunki woh digital viewership ko count nahi karte.
Hamaari Baat: Kya Sirf TV Ratings Dekhna Galat Hai?
Seedha baat karein toh — Lalit Modi ki baat mein dum hai. Aaj ke time mein log TV ke saath phone bhi use karte hain. Koi match TV par dekh raha hai, koi JioCinema ya doosre OTT platforms par. Sirf TV ratings dekh kar audience ka size estimate karna purani soch hai.
Lekin ek baat aur hai — agar digital viewership ke numbers bhi aate, toh pata chalta ki total audience badha ya ghata. Modi ne woh numbers nahi diye. Unhone sirf yeh kaha ki TV ratings ka zyada matlab mat nikaalo. Hamari nazar mein, yeh ek valid point hai — lekin iska matlab yeh nahi ki IPL ki popularity ke baare mein koi sawaal nahi uthne chahiye. Audience ne screen badla hai, yeh maan liya — lekin kya woh zyada ho gaye ya kam? Woh alag debate hai.
Sources & References
- Lalit Modi — X (Twitter)
